Rethinking Capitalism in Young Economist Students´ Meet (...

I also had this question in mind when I first heard about Young Economist Students’ Meet, in my first year of undergraduate course in the Department of Economics, Jadavpur University. Being associated with YESM for the past two editions and based upon whatever minute economic and logical reasoning and knowledge as well as practical experiences in many situations of life, I have gathered over the years a very certain fact that I have realized, - It is not always by one’s academic superiorities or leadership skills or in the strength of one’s â€Å"contacts†, can one COMPLETELY, make a substantial difference in his/her own life, let alone be of that in a society’s, in a country’s, or for those who think big, - in the world’s welfare. I have†¦show more content†¦Although the economic power maybe in the hold of the top 1% but the voting share poses a considerable threat! 99% of voting rights vest with the â€Å"non-powerful† and only 1% with the â€Å"powerful†. But still for long the 99% have put up with this since they kept on following what has been followed, primarily also because they thought that they would also someday have a chance to do well if they kept on trying harder and harder. But would the chance be given to them? Or does it need to be created? So what is the solution? Many say Socialism, many say Democracy! But which one is optimum? Or what is the right blend and mix of these forms of societies which would make each of our future secure? How far does the â€Å"regulation† of government need to extend? Can we find a restructured and transparent model of the capitalist structure with substantial traces of democracy? YESM 2012 aims to answer that question, discussing the various pros and cons of the capitalist system and urges the students to RETHINK! Rollo May in his book, â€Å"Man’s Search for Himself† writes, - â€Å"The opposite of courage in our society is not cowardice, - its conformity.† 95% people act without actually knowing where they are going, they act like everyone else does! But the basic and the very obvious problem to this

A Presentation Of The Rationale For The Qualitative Case...

In this chapter, I will describe the methodology of my case study. I will begin with a presentation of the rationale for the qualitative case study approach. Next, I will present the participant selection criteria, the design of the study, and the methods of the data collection which will include the two interviews (first and follow-up), classroom observation, videotaping the participant during instruction, and document data collection. I will also discuss the strategies I will be using to enhance the trustworthiness of the study. At the end of this chapter, I will explain the methods of the data analysis. Appendix A will be included at the end of the chapter. I will develop Table(s) of the data collection. Rationale for Qualitative Approach The choice to choose the qualitative approach will mainly be depended on my purpose and research questions to be addressed. Since the purpose of this case study is to define the teacher’s use of ASL fingerspelling will be implemented during instruction. The purpose of my case study is not to compare or measure the effectiveness of the participant’s method of instruction, but to observe how the participant uses ASL fingerspelling, if any, during class instruction and how it was implemented. The qualitative approach will be carefully selected †¦. Data Collection Methods Participant Selection In selecting a participant for the case study was to choose one person who is a deaf education teacher and uses ASL. The teacher works inShow MoreRelatedThe Theory Of A Research Hypothesis1354 Words   |  6 Pageswill be explain here. In deductive approach, Investigator has to pay attention on the development of research hypothesis by which we can reach to result. Formation of hypothesis is totally depend on the predetermine study and discovered theories. 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How Management has changed with respect to Globalization Free Essays

Various things have and will persist to amend the practice of management. Advancing expertise, changing demographics, immense diversity in the workforce, and globalization are just some of the changes facing managers at present. These factors will persist to change the methods in which management runs. We will write a custom essay sample on How Management has changed with respect to Globalization or any similar topic only for you Order Now The globe now is not the world that subsisted years back. Globalization has fetched gigantic changes to the world of commerce and it has changed loads of sides of the management world (Palpacuer, 2006). Today’s globalization is disparate from what has gone earlier for two rationales. First is technological, the acceleration of interactions. Many communications expansions have been occurring more than the preceding half-century, but the current momentum of change, the magnification of capacity for information diffusion and the dissemination of communications media have not been experienced in the past. The other is a shift in the policy setting: liberalization uprising, an opening of markets and lessening in the part of government in terms of rights and command over manufacturing of goods and services (Feenstra, 1998). Corporations nowadays can arrive at customers in every country and can cut overheads via global production and allotment systems. Managements experience regular change, extreme competition, and amplified customer expectation, which formulates it progressively challenging for an organization to uphold its competitive border. These days, flourishing managements must appraise the competitive background and kit out their organizations with the tactics, configurations, and workers to compete in a frequently changing milieu (Swain, 1999). Globalization has changed new criteria, and every management must be ready to meet this transform by exploiting the aptitudes of leadership and communication, plus the capability to lead his or her industry through any sort of change. References Feenstra, R.C. (1998), Integration of Trade and Disintegration of Production in the Global Economy, Journal of Economic Perspectives, 12, pp.33-34. Palpacuer, F. (2006), Globalization and Corporate Governance: Issues for Management Researchers, Society and Business Review, Vol. 1 No. 1, p. 49. Swain, P. (1999), Organizational Learning: Developing Leaders to Deal With Continuous Change – A Strategic Human Resource Perspective, The Learning Organization, Vol. 6 No. 1, pp. 32-33. How to cite How Management has changed with respect to Globalization, Essay examples

Literature Review Celebrity Chef free essay sample

This review should bring all relevant facts about the subject and facilitate practitioners and highlight areas for further research. In short celebrity endorsement is about endorsing products with the help from a celebrity. Consumer association towards a celebrity endorsed produced increases their purchase intention as many see the celebrity as a role model. However, it is important that the consumer can identify with the celebrity and that the celebrity? s image fits with the produced he or she endorses, only then will celebrity backing be an effective advertising strategy. . 2. Background and Definition Nowadays, celebrities are used in advertising in almost every context. Athletes such as Michael Ballack (Adidas) or Tiger Woods (Rolex) or models such as Cindy Crawford (Omega) or Heidi Klum (Katjes) endorse several products. These celebrities act as a spokesperson in order to advertise and promote products (Kambitsis et al. , 2002). Celebrities can create more positive responses to wards advertising and greater purchase intentions than non-celebrity endorsers (Byrne et al. , 2003). Using celebrity as an endorser for a given product can either be positive or negative for a company/brand. A campaign that turned out successfully was the campaign with Jamie Oliver as an endorser for the supermarket chain J. Sainsbury. The successful format of the TV production â€Å"The naked chef† provided an ideal platform to use for the advertising campaign within a context relevant for J. Sainsbury? s desire (Byrne, 2003). An example of a campaign that did not turn out successful was when J. Sainsbury used the actor John Cleese in the â€Å"value to shout about† campaign in 1998. Employees and customers alike felt that Cleese was not the right personality to personify the supermarkets quality image (Whitehead, 2003). In the literature there are two different definitions of celebrity endorsers used. The definitions used are: â€Å"A celebrity endorser is an individual who is known to the public (actor, sports figure, entertainer, etc. ) for his or her achievements in areas other than that of the product class endorsed†. (Friedman, 1979, p. 63) â€Å"Any individual who enjoys public recognition and who uses the recognition on behalf of a consumer good by appearing with it in an advertisement†. McCracken, 1989, p. 310) In other words these definitions says that an individual who is known to the public in different ways. The individual is famous and utilizes his or her publicity to advertise a product that does not have anything to do with the individual fame. I consider McCracken? s definition as the most informative one as it is short and concise. The definition gives a clear view of what a celebrity endorser is. Previous studies have been done on consumers? response to celebrity endorsement in advertising. Results of these studies show that celebrities make advertising believable and enhance message recall. Furthermore, when celebrities are recognized with brand names, it creates a positive attitude toward the brand and a distinct personality for the endorsed brand (Agrawal and Kamakura, 1995). 2. LITERATURE REVIEW In the following chapter the method used for this review will be introduced. The chapter will start with how a literature review is defined, followed by the literature search, method problems and quality standards. 2. 1. Definition of literature review Conducting a literature review is about understanding a topic that has already been addressed, how it has been researched by other authors, and what the key issues are (Hart, 1998). According to the author Chris Hart (1998) the definition of a literature review is the selection of available documents; both published and unpublished (in my review I will only study published academic documents), on the topic, which contains information, ideas, data and evidence written from a particular standpoint. 2. 2. Literature search, methodology used When searching for articles I used the databases Emerald, Ebsco and ProQuest. These databases were used because of the highest ranked journals in the field of marketing were listed there. I used the article Journal quality list (2008) issued by Harzading. com, research in international and cross-cultural management. High ranked journals increase the validity of the thesis, as validity is defined as â€Å"The ability of a scale or measuring instruments to measure what is intended to be measured†(Zinkmund, 2000). I also tried to find books relevant to the topic by using the library here at Les Roches International School of Hotel management as well as the library database google. scholar. . 3. Description of sub-topics Purchase intentions: Describes what impact the celebrity endorser has on the consumers purchase intentions. A consumer is more likely to purchase complex or expensive products which are endorsed by celebrities rather than by non-celebrities. Daneshvary and Schwer (2000) point purchase intention as an environment of associations between endo rsement and consumer, depending if the consumer can identify with that association and purpose. Consumers? association to celebrity endorsement/endorser: How consumers associate/have a connection towards the celebrity endorsement/endorser. If a company want a consumer to associate to an endorsed product it is important to choose an endorser who uses the product and where that use is a reflection of professional expertise (Daneshvary and Schwer, 2000). A formula 1 driver endorsing helmets is good, while a tennis player endorsing car polish is less good (ibid). Consumers? attitudes towards the endorser: The consumers? often have a positive attitude towards the product and the celebrity, despite the fact, that it is well known, that the endorser earned a lot when promoting the product (Cronley et al. 1999). Effectiveness of celebrity endorsement/endorsers: How effective is the usage of celebrity endorsement. It is, most likely, more effective to use celebrity endorsement constantly to increase the strength of the link between the celebrity and the endorsed brand. It is also more effective to use a celebrity who is not associated with another product (Till, 1998). Positive/negative effects of celebrity endorsement: the usa ge of celebrity endorsement can be both positive and /or negative, which can influence the company / brand in the end. For example, using celebrities can be very costly; also, celebrities might switch to a competitor, which would then increase the risk of a negative impact (Agrawal and Kamakura, 1995). However, in can be said that celebrities in advertising are widely spread and persistent and the marketing executives continue to utilize celebrity endorsement as an advertising strategy (ibid). Profitability of celebrity endorsement: The use of celebrity endorsement will hopefully lead to increased profitability.